The pop star, born Robyn Rihanna Fenty, announced Friday, that a new line called ‘Fenty’ will debut this spring and will be based in Paris.
Fenty “is centered on Rihanna, developed by her, and takes shape with her vision in terms of ready to wear, shoes and accessories, including commerciality and communication of the brand,” according to a press release.
Rihanna, who already has the lines Fenty Beauty and Savage X Fenty, says in a statement that “designing a line like this with LVMH is an incredibly special moment for us.
I couldn’t imagine a better partner, both creatively and business-wise, and I’m ready for the world to see what we have built together.”
“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH,” said LVMH Chairman and Chief Executive, Bernard Arnault.
“To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”