For all the makeup lovers out there, we’ve got good news: many makeup products are launching this month, and we’re here to help you figure out which one is the best. Scrolling on the internet, trying to figure out the best makeup products means going through all shades of highlighters, bronzers, lipsticks and more just to find the one which matches your skin the best.
With each launch, seeing what innovations beauty brands come up with to improve a formula or design is always thrilling. One could easily say that makeup is the one thing exempt from the “if it ain’t broke, don’t fix it” mantra. That’s the exciting part of the ever-expanding market: finding new makeup treasures to help us present our best, truest selves to the world — no matter how colorful or minimalist our go-to looks may be.
Just as we do with hair and skin care, we’ll list the new makeup dropping in August that we recommend adding to your cart. You can also check out last month’s launches) that we’re still loving.
KKW Beauty Matte Smoke & Matte Cocoa CollectionKim Kardashian started wearing makeup in the ’90s, so it’s only natural that she’d eventually launch a KKW Beauty collection inspired by the trends of the decade. Focused on shades of brown and gray, the lineup includes two 10-shade eye shadow palettes, six nude lipsticks in a new matte formula, five eyeliners, and six coordinating lip liners. May we recommend pairing one of the darker lip pencils with one of the lighter lipsticks for a truly ’90s look?
Ilia Clean Line Liquid Eyeliner
When you hear that a liquid eyeliner is “clean,” what do you think? That you can draw a super-precise, clean line with it? That it’s water-resistant, so it won’t make a mess if things get teary? That it’s made without certain less-desirable ingredients? Well, in the case of Ilia Clean Line Liquid Eyeliner, which just launched at Sephora, it means all of the above. The fine, flexible, felt-tip liner is back with a matte black formula made without carbon black for an eye-safe look that stays put.